Build a clipping campaign brief in 60 seconds.
Pick brand category, geos, platforms, watch threshold, and budget. We render the FORKOFF brief format . copy to clipboard or send straight to crew@forkoff.xyz.
# FORKOFF Clipping Brief · [Campaign name] **Brand category:** Web3 / Protocol **Sandbox spend tier:** $5,000 **Watch threshold (qualification rule):** 1.5s (TikTok baseline) **Brand safety level:** Standard ## Target geos - US - GB ## Target platforms - TikTok - Instagram Reels ## Campaign objective _describe what success looks like_ ## Qualification logic (FORKOFF default) - Watch-time threshold per platform - Policy + brand-safety check per clip - Geo consistency on every view - Traffic-validity check (bot/source) on every view _Generated via clips.forkoff.xyz/tools/brief-builder. Send to crew@forkoff.xyz to start a sandbox._Or apply directly
Brief builder FAQ
Yes. The output mirrors the FORKOFF brief template: brand category, sandbox tier, watch threshold, brand-safety level, geos, platforms, objective. Sending it via the 'Send to FORKOFF' button starts a real intake.
1.5s = TikTok baseline (qualifies a view that loaded and played for 1.5 seconds). 3s = multi-platform standard for short-form. 30% retention = duration-based, used for longer formats. 5s = 'deep watch' for higher-intent campaigns where you want stronger qualification.
Strict brand-safety locks clippers out of categories (regulated industries: alcohol, gambling, pharma) and adds policy review per clip. Standard runs the default rule set. Strict reduces eligible clipper pool by ~40%, so plan budget accordingly.
Hard ceiling. Once qualified-view spend hits the budget, the campaign auto-pauses. Sandbox tiers ($500, $5K) are the most common starting points. Retainers run uncapped against a CPQV target.
No. Required fields are campaign name, brand category, at least one geo, at least one platform, and an objective. Watch and brand-safety can be left as default . we'll suggest tuned values during the strategist review.
Strategist reviews within 24 hours. We send back a feasibility check + per-qualified-view estimate. If you accept, the brief goes live within 48 hours.
Not yet on the public tool. Sandbox + retainer brands get a private brief-builder in the dashboard with versioning. Working on that for the public surface in Q3.
Continue exploring related pages.
Run a $500 sandbox.
14 days. Paid only on qualified views. Audit-ready ledger from day one.