Pick brand category, geos, platforms, watch threshold, and budget. We render the FORKOFF brief format. Copy to clipboard or send straight to crew@forkoff.xyz.
# FORKOFF Clipping Brief · [Campaign name] **Brand category:** Web3 / Protocol **Sandbox spend tier:** $5,000 **Watch threshold (qualification rule):** 1.5s (TikTok baseline) **Brand safety level:** Standard ## Target geos - US - GB ## Target platforms - TikTok - Instagram Reels ## Campaign objective _describe what success looks like_ ## Qualification logic (FORKOFF default) - Watch-time threshold per platform - Policy + brand-safety check per clip - Geo consistency on every view - Traffic-validity check (bot/source) on every view _Generated via clips.forkoff.xyz/tools/brief-builder. Send to crew@forkoff.xyz to start a sandbox._
A copy of the brief lands in your inbox; the strategist replies to this address with a feasibility check and a per-qualified-view estimate within 24h.
A brief is the contract between brand and qualification engine. It locks the rule the campaign runs under: watch threshold, geo enforcement, brand-safety level, qualification objective. Loose briefs produce loose qualification; tight briefs produce audit-grade outcomes.
FORKOFF brief format
Five locked sections: brand category + objective, geos + platforms, qualification rule, brand-safety level, budget ceiling. Strategist review within 24h. Brief-to-live under 48h on sandbox tier.
92/100 briefs accepted on first pass
Free-form intake (legacy)
Email-thread or call-based intake. No locked rule. Qualification window kept loose so the brief can flex during the run. Faster to start, harder to audit.
60/100 free-form briefs survive audit
<60s
Build time
From start to ready-to-send
24h
Strategist review
Sandbox tier
<48h
Brief to live
After acceptance
92%
First-pass accept
Briefs that ship without revision
Each step locks one part of the brief. By the end, the wizard has a fully-formed FORKOFF brief that the strategist can quote a CPQV against without back-and-forth.
Brand category + objective
Pick your brand category (SaaS, AI, web3, podcast, consumer) and the primary objective (awareness, install-correlated reach, signups, audit-grade legitimacy). The category drives clipper routing; the objective drives the qualification rule.
Geos + platforms
Multi-select your target geos and platforms. Sanctioned-region exclusions are added at brief acceptance, not in the wizard. Geo + platform combinations determine the CPV band the strategist quotes back to you.
Qualification rule + budget
Pick a watch threshold (1.5s / 3s / 5s / 30% retention) and brand-safety level (standard / strict). Set a hard budget ceiling. The qualification rule + budget together produce the expected qualified-view delivery.
Render the brief
The wizard renders the FORKOFF brief format: copy to clipboard or send to crew@forkoff.xyz directly. Strategist reviews within 24h, returns a feasibility check + CPQV estimate, and the brief goes live within 48h of acceptance.
Three input clusters: brand category + objective, geos + platforms, qualification rule + budget. The strategist will tune defaults during review, but the closer your inputs are to your actual launch, the faster the brief goes live.
Brand category + objective
Brand-category brief flow share
What it is
Brand vertical (SaaS, AI, web3, podcast, consumer) drives clipper routing. Primary objective (awareness / install / signup / audit-grade) drives the qualification rule.
How to choose
Pick the category that best matches your buyer ICP, not your industry classification. A B2B SaaS targeting devs is closer to AI than to consumer, even if your business technically sells to ops teams.
Example
Web3 protocol launch with audit-grade objective. AI startup with install-correlated objective. Podcast network with awareness objective.
Geos + platforms
Geo × platform coverage map
What it is
Multi-select your target geos and short-form platforms. Sanctioned-region exclusions get added at brief acceptance. Geo × platform pair determines the CPV band the strategist quotes.
How to scope
Match where your buyer scrolls, not where impressions are cheapest. A SaaS targeting US ops teams shouldn't route to SEA; a memecoin launch can route broadly.
Example
SaaS: US + EU on TikTok + Shorts. Crypto: US + EU + SEA + LATAM on TikTok + Reels + X.
Qualification rule + budget
QV delivery scales with budget
What it is
Watch threshold (1.5s / 3s / 5s / 30% retention) and brand-safety level (standard / strict). Hard budget ceiling. Together they produce the expected qualified-view delivery.
How to configure
Default to 3s + standard for first-run sandboxes. Bump to 5s + strict for audit-grade campaigns. Strict reduces eligible clipper pool by ~40%.
Example
Sandbox first-run: 3s + standard + $500. Audit-grade protocol launch: 5s + strict + $25K.
Three outputs: a rendered brief in FORKOFF format, the feasibility-review window, and the brief-to-live timeline. Together they let you plan launch comms with confidence.
Rendered brief (copy or send)
Brief format = 5 standard sections
What it is
FORKOFF brief format with all your inputs filled in. Copy to clipboard for internal review, or send directly to crew@forkoff.xyz to start the intake.
How to use
Use copy-to-clipboard if you need internal sign-off before the strategist call. Use send-to-FORKOFF when you're ready to lock the brief.
Output shape
Output is ~300 words, mirrors the brief format the strategist works from.
Feasibility window
4 / 24 hours = faster review
What it is
How long until the strategist returns a feasibility check + CPQV quote. Standard 24h. Faster on retainer engagements with pre-approved rule sets.
How to plan
Plan around the 24h window. If you need same-day, flag it in the message field; the strategist surface picks up urgent flags during business hours.
Review tier
Sandbox first-run: 24h review. Retainer renewal: 4-8h review. Custom retainer with new rules: 48h review.
Brief-to-live timeline
Days to live by tier
What it is
Days from accepted brief to first qualified view delivered. Sandbox tier under 48h. Retainer onboarding can be longer (custom).
How to plan
Don't bake live-date promises into your launch comms until the brief is accepted. The 48h window starts from acceptance, not from brief submission.
Live-date tiers
Sandbox: <48h. Standard retainer: 3-5d. Custom retainer with new clipper pool: 7-10d.
From a $500 sandbox first-run to a six-figure retainer. Same brief format, different inputs, different qualification rule tuning.
| Scenario | Category / objective | Geos | Platforms | Rule + safety | Budget | Brief-to-live |
|---|---|---|---|---|---|---|
$500 sandbox SaaS launch First-time brand testing the qualified-view model. | SaaS / install | US+EU | TikTok+Shorts | 3s + standard | $500 | <48h |
$5K AI model drop Mid-size AI launch needing dev + GTM ICP reach. | AI / awareness | US+EU+IN | Multi | 3s + standard | $5,000 | <48h |
$25K crypto protocol launch Web3 protocol drop with audit-grade ledger requirement. | Web3 / audit | US+EU+SEA | TikTok+X+Reels | 5s + strict | $25,000 | 48-72h |
$100K+ retainer engagement Continuous program with split-tested geo cohorts. | Multi / multi | Full-spread | Cross-platform | Custom rule | $100K+/mo | Custom |
Use it any time you'd otherwise email a strategist a paragraph of campaign requirements. The wizard pre-formats the brief so the strategist call starts on the feasibility check, not on the intake clarifications.
Built for
Not the right fit
Yes. The output mirrors the FORKOFF brief template: brand category, sandbox tier, watch threshold, brand-safety level, geos, platforms, objective. Sending it via the Send to FORKOFF button starts a real intake.
1.5s = TikTok baseline (qualifies a view that loaded and played for 1.5 seconds). 3s = multi-platform standard for short-form. 30% retention = duration-based, used for longer formats. 5s = deep watch for higher-intent campaigns where you want stronger qualification.
Strict brand-safety locks clippers out of categories (regulated industries: alcohol, gambling, pharma) and adds policy review per clip. Standard runs the default rule set. Strict reduces eligible clipper pool by ~40%, so plan budget accordingly.
Hard ceiling. Once qualified-view spend hits the budget, the campaign auto-pauses. Sandbox tiers ($500, $5K) are the most common starting points. Retainers run uncapped against a CPQV target.
No. Required fields are campaign name, brand category, at least one geo, at least one platform, and an objective. Watch and brand-safety can be left as default; we'll suggest tuned values during the strategist review.
Strategist reviews within 24 hours. We send back a feasibility check + per-qualified-view estimate. If you accept, the brief goes live within 48 hours.
Not yet on the public tool. Sandbox + retainer brands get a private brief-builder in the dashboard with versioning. Working on that for the public surface in Q3.
Country-level is enough for most briefs. City or region splits are supported on retainer engagements. Sanctioned-region exclusions are locked in writing at brief acceptance regardless of how granular the inclusion list is.
Sandbox is a fixed-budget run (typically $500 or $5,000) for 14 days. Retainer is monthly recurring with a contracted CPQV floor and split-tested geo cohorts. Most brands start with sandbox and graduate to retainer after the first qualified-view ledger lands.
Pick one primary objective for the qualification rule (awareness, install-correlated, signups, audit-grade legitimacy). Secondary objectives can be tracked but won't shape the qualification gate. The strategist tunes the gate to your primary.
Whether you have the source clip / podcast / model demo ready. Brand-supplied assets ship faster (24-36h) than fresh-shoot briefs (72h+). The brief builder asks but doesn't gate on it.
Brands pay $0.003 per qualified view (CPQV). Filtered traffic is logged with a reason code and excluded from spend. Sandbox starts at $500 for 14 days. Retainer engagements scale up.
14 days. Paid only on qualified views. Audit-ready ledger from day one.
