Enter geos, platforms, and budget. We return expected qualified views, average CPV, and time-to-live, calibrated against the FORKOFF ledger of 12M+ qualified views.
Enter geos, platforms, and budget. We compute an estimate from the FORKOFF qualification model. calibrated against the 12M+ qualified views already on the ledger.
The estimate is a model, not a quote. We send a real one within 24 hours.
A qualified-view cost (CPQV) is the price you pay for a single watch-through view that survives the qualification engine. It is not the price per impression. It is not the price per follower. It is the price per view that passes watch duration, policy, geo, and traffic-validity checks.
CPV / CPQV
Cost per qualified view. The denominator FORKOFF prices on. $0.003 ledger median. Filtered traffic logs a reason code and is excluded from spend.
80 / 80 views billed = qualified
CPM (legacy)
Cost per 1,000 raw views. Counts every view that loaded the player, including bot traffic, sub-1-second skips, and out-of-geo plays. The view counted is rarely the view watched.
30 / 80 watched past gate
$0.003
CPQV ledger median
Cost per qualified view
99.71%
Sustained legitimacy
Across 12M+ qualified views
12M+
Qualified views
Append-only ledger
<48h
Brief to live
Sandbox tier
The model runs in four steps. Inputs are bounded, CPV is computed per cell, the operational fee is folded in, and the output is qualified views. The whole calculation runs on the latest ledger figures every time the page loads.
Inputs are bounded
Geos and platforms are restricted to the same set the brief intake supports. Budget is clamped to [$500, $1M]. Anything outside the model's calibrated range falls back to the boundary value.
CPV is computed per (geo × platform) cell
Each combination has a calibrated cpvBase from the ledger. Multi-select inputs roll up to a weighted average where the weight is each cell's typical traffic share.
Operational fee is folded in
8% operational fee is subtracted from the budget upfront. The remaining 92% is what reaches clipper distribution and shows up in the qualified-view count.
Qualified views = (budget × 0.92) ÷ CPV
Headline output. Time-to-live is a separate model: fewer routing pools → faster live, more pools → slower live. Sandbox tier is always under 48h.
Three inputs: geos, platforms, budget. Each one has a bounded range and a recommended way to choose it. Picking inputs that match your buyer ICP (not your impression cost ceiling) is what separates a qualified campaign from a CPM-style run.
Geos
Multi-geo coverage
What it is
The buyer-eligible markets where qualified views must originate. Multi-select. The calculator routes traffic only into the geos you select.
How to choose
Pick the geos where your buyer (brand) ICP actually lives, not where impressions are cheapest. A SaaS launch targeting US ops teams should not route to SEA, even if SEA delivers more raw views per dollar.
Example
US + EU for a B2B SaaS launch. IN + SEA for a consumer-app install push. Mixed geo (US + EU + Tier-1 Asia) for a protocol launch.
Platforms
Per-platform traffic share
What it is
The short-form platforms the campaign runs on. Each platform has its own watch-time gate and traffic-validity model.
How to choose
Match platforms to where your buyer scrolls, not where you have brand assets. TikTok for younger consumer, YouTube Shorts for builder + dev audiences, Reels for general-purpose B2C, X / Twitter for crypto + AI launches.
Example
Single-platform: TikTok for a memecoin launch. Multi-platform: TikTok + Reels + Shorts for a podcast-clip distribution campaign.
Budget
Budget → qualified views (linear)
What it is
Total USD spend for the campaign window. The calculator clamps to $500–$1M and folds the 8% operational fee into the spend so the qualified-view total reflects what reaches clipper distribution.
How to choose
Sandbox tier starts at $500 (14 days). Most retainers land between $5K and $50K per month. Above $50K, ledger statistics tighten and the model under-reports qualified views by ~5-8% (we account for compounding).
Example
$500 sandbox = ~150-180K qualified views. $25K crypto launch = ~7-8M qualified views. $100K retainer = ~30M+.
Three outputs: qualified views, average CPV, time-to-live. All three are calibrated against the FORKOFF ledger of 12M+ qualified views, with quarterly cpvBase refreshes from the latest spend data.
Qualified views
Qualified views by tier
What it is
Total views that pass the four-check qualification engine: watch duration, policy compliance, geo consistency, traffic validity. Only these views count toward spend.
How to read it
The headline metric. Compare it against your previous campaign's raw view count to see how much of that 'reach' was actually qualified.
Benchmark
Across the FORKOFF ledger of 12M+ qualified views, the legitimacy rate (qualified ÷ raw) sustains at 99.71%.
Average CPV
$0.003 CPV stable across tiers
What it is
Cost per qualified view. Effective price you pay for one watch-through view that survives all four gates.
How to read it
$0.003 is the ledger median. CPV moves up with US/EU geo concentration and high-CPM platforms. CPV moves down with multi-geo spread and Tier-2 markets.
Benchmark
$0.003 USD median. Range $0.0024 (multi-geo Tier-2) to $0.0042 (US/EU only, single platform).
Time-to-live
TTL: 36-48h median
What it is
Hours from brief acceptance to first qualified-view delivery.
How to read it
Single geo + 1-2 platforms goes live fastest (24-36h). Multi-geo or full-platform spreads stretch to 36-48h because clipper routing fills more pools before the first view ships.
Benchmark
<48h for sandbox tier. Retainer onboarding can have its own onboarding window.
From a $500 sandbox to a six-figure retainer, the same model. The numbers below are what the calculator would return for each combination, calibrated against historical FORKOFF campaigns of similar shape.
| Scenario | Budget | Geos | Platforms | Expected QV | CPV | TTL |
|---|---|---|---|---|---|---|
Sandbox SaaS launch First-time brands testing the qualified-view model before a retainer commit. | $500 | US + EU | TikTok + YouTube Shorts | 150K-180K | $0.0028-$0.0033 | 24h |
AI startup model drop Model launches needing developer + operator ICP reach with finance-grade attribution. | $5,000 | US + EU + IN | TikTok + Reels + YouTube Shorts + X | 1.5M-1.7M | $0.0029-$0.0033 | 36h |
Crypto protocol launch L1/L2 protocol drops needing audit-ready ledger + sanctioned-geo gating from day one. | $25,000 | US + EU + SEA + LATAM | TikTok + Reels + X + Shorts | 7.5M-8.5M | $0.0029-$0.0033 | 48h |
Retainer engagement Continuous distribution programs with split-tested geo cohorts and contracted CPQV floors. | $100,000+ | Full-spread | Cross-platform | 30M+ | $0.0028-$0.0034 | Custom onboarding window |
Three pricing denominators. They do not measure the same thing, so a head-to-head dollar comparison is misleading. The right comparison is what each one tells you about your spend, and which audit format it produces.
| Feature | FORKOFFCPQV · audit-aligned | CPMPer 1,000 raw views | Flat KOL feePer post or per follower |
|---|---|---|---|
| Pricing denominator | Per qualified view ($0.003) | Per 1,000 raw views ($1-$30) | Flat fee per post or per follower |
| Qualification gate | Watch-time + traffic validity + geo + policy | View counted on player load | None (post is the unit) |
| Filtered traffic | Logged with reason code, excluded from spend | Counted as delivered | Not measured |
| Audit trail | Per-view CSV/JSON export with reason codes | Aggregate dashboard counts | Screenshots |
| Geo enforcement | Per-view, locked at brief acceptance | Targeting filter, not per-view | Self-declared |
| Bot / fraud handling | Filtered with traffic-validity reason code, not billed | Counted as delivered, manual reconciliation if disputed | Not measured |
The model is calibrated for managed clipping campaigns where the brand is paying for outcome, not impression. If your spend story sits in any of the buckets below, the estimate is meaningful. If not, talk to a strategist before relying on the numbers.
Built for
Not the right fit
A view that passes four checks set by the campaign brief: watch duration, policy compliance, geo consistency, and traffic validity. If any check rejects it, the view is logged with a reason code and excluded from both spend and payout.
CPM is cost per 1,000 raw views, regardless of whether anyone watched. CPV (CPQV) is cost per qualified view: only views passing watch-time, policy, geo, and traffic checks count. The denominators are different by 2-3 orders of magnitude.
Advertiser demand differs across markets. US and EU watch is priced higher than SEA. Long-form YouTube has higher CPV than vertical shorts because completion rates and audience intent differ.
No, it's folded in. The estimate already subtracts the 8% operational fee from the budget so the qualified-view total reflects what actually reaches clipper distribution. For larger retainers, the fee can be negotiated down.
Sandbox-tier brands get unspent budget refunded if the qualified-view floor isn't hit. Retainer engagements are governed by the contract: typically a make-good plus reset on the qualification rule.
The calculator estimates a fresh campaign. If you're running existing assets through clippers, expect 10-20% higher qualification rate (assets are vetted) and faster time-to-live.
Median across the FORKOFF ledger: single-geo + 1-2 platforms typically goes live in 24-36h. Multi-geo or full-platform spreads take 36-48h because clipper routing fills more pools.
The cpvBase numbers update quarterly from ledger averages. The model itself runs on the latest figures every page load.
$500 for 14 days is the sandbox tier. Below that, the qualification engine doesn't have enough volume to reliably hit calibrated CPV. We recommend the sandbox as the first commit before scaling.
Six-figure monthly retainers are standard. Single-campaign spends above $250K/month run with split-tested geo cohorts and contracted CPQV floors. Talk to a strategist for those.
Yes. Submit the calculator form with an email and you receive a branded HTML breakdown including the inputs, the headline outputs, scenario comparisons, and a strategist follow-up window. The crew also gets a Slack notification.
Yes. If you select a geo and our brief acceptance rules exclude part of it, the estimate accounts for the exclusion before showing qualified views. A strategist confirms the exact exclusion list at brief lock.
Use the dedicated /tools/cpqv-vs-cpm-calculator. It takes the same geo/platform/budget inputs and runs both denominators side-by-side with the same campaign assumptions.
It rolls up the (geo × platform) cells into a weighted average where the weight is the typical traffic share of each cell. The result reflects the blended CPV your campaign would actually see, not a per-cell median.
Counter-intuitively, no. Adding platforms widens the routing pool but also slows the first-clip-live ship time because more clippers are queued. The sweet spot is 2-3 platforms for under 36h, 4+ for 36-48h.
Twitch and Discord are not in the model. They require custom retainer engagements. The calculator covers TikTok, YouTube Shorts, Instagram Reels, and X / Twitter. Together they cover the four platforms that account for ~95% of FORKOFF volume.
The published 99.71% legitimacy rate, 12M+ qualified views, and per-view reason codes all come from the same append-only export brand-side legal teams use for treasury and listing-partner review. Available on request via a strategist call.
It doesn't account for creative quality (some brands get better assets so qualify higher), it doesn't predict conversion (qualified view is a watch metric, not a click or signup), and it doesn't price in retainer-tier discounts (those happen in the contract, not the model).
14 days. Paid only on qualified views. Audit-ready ledger from day one.
