Plug in any clipping marketplace's raw CPM and an honest legit-rate estimate. See what they actually charge per view that counts. Compare against FORKOFF's $0.003 CPQV.
Most marketplace CPMs hide this number. Industry research puts it at 25-45% on clipper marketplaces; FORKOFF runs 99.71%.
Same budget, 791,667 more qualified views.
Both numbers depend on the legit rate you assume. Marketplaces don't disclose it. We do.
CPM looks cheap on the rate card. Once you fold in the share of raw views that pass watch-time + geo + traffic + policy gates, the true cost per qualified outcome can be 5-10× the headline number.
Effective CPQV (true cost)
Cost per qualified view after the qualification gate. Folds the legit rate into the math. This is what your CFO actually charged you per outcome.
FORKOFF: 80/80 billed = qualified
Raw CPM (rate card)
Headline cost per 1,000 raw views. Counts everything that loaded the player including bots, sub-1-second skips, and out-of-geo plays. The denominator hides the leakage.
Marketplaces: ~25/80 actually qualify
5-10×
Typical CPQV padding
Marketplace effective CPQV vs FORKOFF
32%
Median legit rate
Audited marketplace samples
$0.003
FORKOFF CPQV
Contractual, filtered traffic excluded
12M+
Qualified views
Append-only ledger
Four-step model. CPM and legit rate define the marketplace's effective CPQV. FORKOFF's $0.003 is contractual. Subtract one from the other and multiply by your QV target to see the leakage in dollars.
Inputs are bounded
CPM is clamped to [$0.50, $30] (the realistic range for short-form clipping marketplaces). Legit rate is clamped to [10%, 100%]. Outside the range, the calculator uses the boundary value.
Effective CPQV is computed
Effective CPQV = CPM ÷ (1,000 × legit rate). Drop the legit rate from 100% to 30% and the effective CPQV triples even though the CPM didn't change.
FORKOFF's CPQV is fixed at $0.003
FORKOFF prices on qualified views directly, so filtered traffic doesn't enter the spend equation. The marketplace number floats with their legit rate; FORKOFF's number is contractual.
Gap = effective CPQV − $0.003
The headline output. A 30% legit rate at $5 CPM = $0.0167 effective CPQV. Gap vs FORKOFF = $0.0137 per qualified view. Multiply by your campaign's qualified-view target to see the leakage in dollars.
Three inputs: marketplace CPM, legit rate estimate, and your campaign's qualified-view target. The first two come from your marketplace; the third comes from your brief.
Marketplace CPM
Common CPM range across operators
What it is
The advertised cost per 1,000 raw views from any clipping marketplace, sales deck, or KOL agency quote. Clamped to [$0.50, $30] in the model.
How to choose
Use the actual quote you received (not the marketing-page headline number). Some marketplaces quote net-of-fee; some quote gross. Pick whichever your invoice will charge.
Example
Whop campaign quote: $4.50 CPM. KOL agency mid-tier deck: $12 CPM. Self-serve marketplace floor: $1.50 CPM.
Legit rate (%)
35% legit ≈ 21/60 dots
What it is
Share of raw views that pass watch-time + traffic-validity + geo + policy gates. Bounded to [10%, 100%]. Industry sees 25-45% on most marketplaces.
How to estimate honestly
Be honest. Marketplaces claim 70-90%; independent audits sample 25-45%. If you're unsure, use 35% as a middle-of-the-distribution estimate.
Example
Marketplace claim: 80%. Third-party sample audit: 32%. Conservative model: 35-40%.
Campaign QV target
Leakage compounds with QV target
What it is
How many qualified views you want the campaign to deliver. The calculator multiplies your gap-per-view by this to surface dollar-leakage at scale.
How to size
Match your actual campaign brief. A $5K sandbox typically targets 1.5-1.7M qualified views. A $25K crypto launch targets 7.5-8.5M.
Example
1M target = $13,700 leakage at 30% legit + $5 CPM. 5M target = $68,500 leakage at the same rates.
Three outputs: the marketplace's effective CPQV, the gap vs FORKOFF's $0.003, and a plain-language verdict on whether the rate card is defensible, padded, or fictional.
Effective CPQV
Effective CPQV grows fast as legit rate drops
What it is
What you actually pay per qualified view at the legit rate you provided. Computed as CPM ÷ (1,000 × legit rate).
How to read it
Compare against FORKOFF's contractual $0.003. Anything more than 2× is a leakage signal. Anything more than 5× and the marketplace is denominator-padding.
Worked example
$5 CPM @ 30% legit = $0.0167 effective CPQV. 5.6× FORKOFF.
Gap vs FORKOFF
Gap × QV target = annual leakage
What it is
Effective CPQV minus $0.003. The dollar amount you over-pay per qualified view at the marketplace's denominator vs FORKOFF's.
How to read it
Multiply by your campaign's qualified-view target to see annualized leakage. Most brands discover the gap is bigger than their marketing-tools budget.
Worked example
$0.0137 per QV gap × 5M target = $68,500 leakage on a single campaign cycle.
Audit verdict
45/60 = 75% padded across sampled operators
What it is
Plain-language verdict on the marketplace's pricing: defensible, padded, or fictional. Driven by the gap multiplier (1-2× / 2-5× / >5×).
How to read it
If the verdict is padded or fictional, the marketplace's CPM is probably hiding leakage. Bring this to your finance/treasury review meeting.
Verdict thresholds
Defensible: $0.003-$0.006 effective CPQV. Padded: $0.006-$0.015. Fictional: above $0.015.
Same campaign target (1M qualified views). Different operators. The leakage column is what the brand over-pays the marketplace vs paying FORKOFF on a contractual CPQV.
| Scenario | CPM | Legit | QV target | Effective CPQV | Leakage vs FORKOFF | Verdict |
|---|---|---|---|---|---|---|
Whop-style marketplace Self-serve marketplace, brand sources clippers, raw-view priced. | $4.50 | 32% | 1M | $0.0141 | $11,100 | Padded |
Mid-tier KOL agency Flat KOL fee converted to per-view CPM equivalent. | $12.00 | 28% | 1M | $0.0429 | $39,900 | Fictional |
Self-serve clip tool DIY tool subscription, brand pays + sources distribution. | $1.50 | 45% | 1M | $0.0033 | $300 | Defensible |
FORKOFF managed Managed agency. CPQV fixed at $0.003. Filtered traffic excluded. | n/a | 99.71% | 1M | $0.0030 | $0 | Baseline |
The math applies any time a brand is sourcing distribution from a third party that prices on raw views. If your spend story sits in a CPM contract, the calculator will tell you where the denominator is hiding.
Built for
Not the right fit
Cost per qualified view. A qualified view passes watch-time, policy, geo, and traffic-validity checks. CPM is cost per 1,000 raw views; CPQV is cost per view that actually counted.
Industry research and competitor disclosures. Marketplace clipping typically runs 25-45% legit. FORKOFF runs 99.71% on its ledger because filtered traffic is excluded by design at the qualification gate, not after the fact.
Because FORKOFF prices on qualified views directly. Filtered traffic does not enter the spend equation, so the rate is contractual at $0.003. Marketplaces price on raw views; their effective CPQV inflates as their legit rate drops.
It is the rolling ledger average across 12M+ qualified views. Specific campaigns range 99.4-99.9% depending on the brief. The qualification engine writes a reason code on every filtered view, so the rate is auditable.
Yes for any operator that prices on raw view counts. DIY tools like OpusClip, Vizard, Klap do not fit because they are tool subscriptions, not view-priced. See /vs-opusclip for that comparison axis.
Test it. Run the campaign, sample 1,000 random views with a third-party verification tool, count how many pass watch-time, geo, and traffic checks. Most claimed legit rates collapse under audit.
MRC viewability checks whether the ad rendered on screen for at least 1 second with at least 50% pixels visible. FORKOFF qualified views check viewability AND watch-duration AND geo AND traffic validity. Stricter denominator.
Yes. The calculator takes any marketplace's CPM + an estimated legit rate. Run it 3-5 times across competitors, write down the effective CPQV each one produces, and you have a denominator-honest shortlist.
Two things: how much you actually paid per qualified outcome, and how much of your raw spend was filtered into rejection. The second number is the leakage your marketplace pricing was hiding.
Because honest CPQV math is the easiest way to see why managed clipping prices on outcomes, not impressions. The math is the wedge; the calculator just shows it.
Brands pay $0.003 per qualified view (CPQV). Filtered traffic is logged with a reason code and excluded from spend. Sandbox starts at $500 for 14 days. Retainer engagements scale up.
$500 for 14 days is the FORKOFF sandbox tier. Below that, the qualification engine doesn't have enough volume for reliable CPQV calibration. The calculator still works on smaller numbers but the variance is high.
14 days. Paid only on qualified views. Audit-ready ledger from day one.
