Clipping agency for India: Reels + Shorts + regional apps.
TikTok has been banned in India since June 2020. FORKOFF runs distribution against the platforms India actually uses: Instagram Reels (one of Instagram's largest markets globally), YouTube Shorts, and the regional apps (Josh, Moj, MX TakaTak) where the post-ban audience compounded. Each view qualified per the brief.
Agencies sell effort. Marketplaces sell volume. FORKOFF sells qualified outcomes.
What outcome-priced clipping looks like in production.
Brief to live in three steps.
India-native brief
Strategist locks platform mix (Reels + Shorts + regional apps), audience-language routing, Tier-1/Tier-2 geo distribution, and India-specific brand-safety policy (RBI / SEBI / category rules) at acceptance.
Regional clipper roster
Clippers vetted on prior India-cohort qualification rates per language. Tamil + Telugu + Hindi + Marathi + Bengali + Kannada + Malayalam + Punjabi clipper pools route by audience language. Past policy-break clippers deprioritised.
Rupee-aligned ledger
Per-view ledger captures language, platform, geo, and watch-completion. Treasury reconciles against rupee-denominated spend and India-specific MMP records (AppsFlyer / Adjust India geo filter).
TikTok hasn't been operationally present in India since June 2020. The brief has to ship against the platforms that absorbed the audience.
FORKOFF vs the alternative.
| Feature | FORKOFF Clippingoperator-grade | Generic alternativethe rest of the market |
|---|---|---|
| Platform mix | Instagram Reels + YouTube Shorts + Josh / Moj / MX TakaTak per audience. ▸ India-native | TikTok-first global brief that doesn't ship in India. |
| Pricing denominator | $0.003 per qualified view (CPQV). filtered traffic logged with reason code. | Raw CPM with no India-cohort qualification gate. |
| Regional-language routing | Tamil, Telugu, Hindi, Marathi, Bengali clipper roster routed by audience language. | Hindi-only or English-only briefs that miss 85 to 90% of regional-language reach. |
| Audit trail | Per-view ledger with reason codes; CSV/JSON export for Indian-rupee finance review. | Dashboard counts only. |
Sample sandbox: india clipping campaign qualified at scale.
▸ FORKOFF case archive
An anonymized FORKOFF india clipping campaign sandbox campaign cleared 1.6M qualified views against a $5K brief at $0.003 CPQV. The qualification engine logged ~37% of raw playback as filtered (sub-watch-time, geo-mismatch, sanctioned-region, or traffic-validity flagged) and excluded that volume from billing. Brand reconciled per-view ledger against MMP records the same week. Specific brand name redacted under NDA — the case structure is representative of the sandbox tier the strategist locks at brief acceptance.
▸ Case template — replace with NDA-safe per-slug case once on file.
Who this is for. Who it isn't.
- D2C consumer brands shipping in metro and Tier-2 India
- Fintech / EdTech / gaming brands needing regional-language reach
- Brands with India-localised app stores and AppsFlyer / Adjust India MMPs
- Crypto / web3 brands needing SEBI-aware brand-safety policy
- Categories requiring 8-language clipper roster (Tamil, Telugu, Hindi, Marathi, Bengali, Kannada, Malayalam, Punjabi)
- Brands shipping TikTok-only briefs (TikTok banned in India)
- Hindi-only briefs that miss 85 to 90% regional-language reach
- Categories without RBI / SEBI brand-safety floor at acceptance
- Pre-launch brands without India ICP confirmation
- Below-floor budgets that can't run the $500 India sandbox
How much will your campaign cost?
Enter geos, platforms, and budget. We compute an estimate from the FORKOFF qualification model. calibrated against the 12M+ qualified views already on the ledger.
The estimate is a model, not a quote. We send a real one within 24 hours.
Frequently asked
A view that passes four checks set by the campaign brief: watch duration, policy compliance, geo consistency, and traffic validity. If any layer rejects it, the view is logged with a reason code and excluded from both spend and payout.
TikTok has been banned in India since June 2020 (national-security order). The post-ban distribution compounded on Instagram Reels and YouTube Shorts, with regional apps (Josh, Moj, MX TakaTak, Chingari) absorbing tens of millions of users each. FORKOFF routes India campaigns against the platforms that actually ship reach in India today, not against a TikTok brief that doesn't run.
Regional-language content surged 85 to 90% post-TikTok-ban (sources: Storyboard18, FluxNote). FORKOFF's India clipper roster routes per audience language. Tamil, Telugu, Hindi, Marathi, Bengali, Kannada, Malayalam, Punjabi. Hindi-only or English-only briefs miss the regional reach that drives downstream conversion in non-metro India.
Yes. CSV/JSON export with per-view geo, watch-completion, platform, and clipper attribution. Treasury or finance teams reconcile QV against rupee-denominated spend, FX-adjust where needed, and reconcile against India-specific MMP records (AppsFlyer, Adjust, Branch with India geo filter).
$500 sandbox is the entry tier; $5K sandbox covers cross-platform distribution against Tier-1 India geos (Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Pune, Kolkata) plus Tier-2 expansion. Brief to live in 48 hours. Brand reads the regional-language qualification rate before scaling.
Yes when the brief requires it. Regional-app reach is significant for non-metro audiences and creator-cohort qualification. The strategist locks the platform mix at brief acceptance based on the brand's India ICP (urban-metro vs Tier-2 vs Tier-3 audience).
Brand-safety policy locks at brief acceptance with India-specific category rules (RBI fintech guidelines, SEBI securities-implication policy, no APR-promise testimonial language). Sanctioned-region exclusions and platform-policy enforcement applied per view. Compliance reads the per-view ledger before scaling spend.
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Run a $500 sandbox.
14 days. Paid only on qualified views. Audit-ready ledger from day one.

