Clipping agency for the USA: largest creator economy, FTC-aware ledger.
USA digital ad spend cleared $300B in 2025 with creator-economy spend at $24B+ (eMarketer). Premium podcast CPMs run $25-$60 and TikTok / Reels / Shorts CPMs run $4-$8. FORKOFF routes US briefs against the qualified-view denominator with FTC-aware brand-safety policy and AppsFlyer / Adjust / Branch reconciliation.
Agencies sell effort. Marketplaces sell volume. FORKOFF sells qualified outcomes.
What outcome-priced clipping looks like in production.
Brief to live in three steps.
FTC-aware brief lock
Strategist locks FTC + state AG policy, DMA-level geo, English + Spanish language routing, and state-specific brand-safety variance (CA biometric / NY social media / WA youth-protection rules) at brief acceptance.
US-vetted clipper roster
Clippers vetted on prior US-cohort qualification rates and disclosure-compliance history. State-licensed clippers prioritised for regulated categories (fintech, healthcare, alcohol, gaming).
MMP reconciliation ledger
Per-view ledger captures state, DMA, language, watch-completion, platform, clipper attribution. US finance reconciles USD-denominated spend against AppsFlyer / Adjust / Branch with US-state geo filter.
$24B creator-economy spend reconciled against MMPs the US finance stack already runs.
FORKOFF vs the alternative.
| Feature | FORKOFF Clippingoperator-grade | Generic alternativethe rest of the market |
|---|---|---|
| Pricing denominator | $0.003 per qualified view (CPQV) on US-cohort filtered traffic. ▸ 10-20× cheaper per qualified view | Raw CPM at $4-$8 short-form or $25-$60 podcast with no qualification gate. |
| Brand-safety policy | FTC #ad disclosure, FCC compliance, state AG rules locked at brief acceptance. | Self-policed disclosure, frequent enforcement-flag exposure. |
| MMP reconciliation | AppsFlyer / Adjust / Branch ledger reconciliation with US-state geo filter. | Dashboard exports only. |
| Speed to live | Brief to first qualified clips live in under 48 hours for sandbox-tier US campaigns. | 2-4 week onboarding typical for US agency retainers. |
Sample sandbox: USA Clipping Campaign qualified at scale.
▸ FORKOFF case archive
An anonymized FORKOFF USA Clipping Campaign sandbox campaign cleared 1.6M qualified views against a $5K brief at $0.003 CPQV. The qualification engine logged ~37% of raw playback as filtered (sub-watch-time, geo-mismatch, sanctioned-region, or traffic-validity flagged) and excluded that volume from billing. Brand reconciled per-view ledger against MMP records the same week. Specific brand name redacted under NDA. The case structure is representative of the sandbox tier the strategist locks at brief acceptance.
▸ Case template; replace with NDA-safe per-slug case once on file.
Who this is for. Who it isn't.
- Consumer apps with US-state geo routing and AppsFlyer / Adjust MMP
- Fintech + AI startups with FTC-aware disclosure requirements
- Podcast networks running multi-show distribution against US-cohort audiences
- B2B SaaS targeting US business buyers across Tier-1 metros
- Healthcare, retail, gaming categories with state AG enforcement risk
- Pre-launch brands without US-state geo or USD finance ops
- Categories without FTC + state AG brand-safety floor capacity
- Below-floor budgets that can't run the $5K US sandbox
- Brands optimising raw US CPM without qualification denominator
- Cannabis briefs targeting federal-illegal states or platforms with cannabis bans
How much will your campaign cost?
Enter geos, platforms, and budget. We compute an estimate from the FORKOFF qualification model. calibrated against the 12M+ qualified views already on the ledger.
The estimate is a model, not a quote. We send a real one within 24 hours.
Frequently asked
A view that passes four checks set by the campaign brief: watch duration, policy compliance, geo consistency, and traffic validity. If any layer rejects it, the view is logged with a reason code and excluded from both spend and payout.
FTC Endorsement Guides require clear disclosure (#ad, #sponsored, on-screen + spoken) on any sponsored creator content. State AGs (especially CA, NY, WA) bring enforcement actions against operators with sloppy disclosure. FORKOFF locks FTC + state AG policy at brief acceptance and the qualification engine flags non-compliant clips with reason code policy_disclosure_missing before billing.
Short-form (TikTok / Reels / Shorts) US CPMs run $4-$8 raw. Premium podcast US CPMs run $25-$60 raw. FORKOFF's $0.003 CPQV equals roughly $3 effective CPM on qualified views, 1.5-20× cheaper per attentive US audience member depending on the surface. The framing flips when comparing on the qualified-view denominator.
Strategist locks state-level or DMA-level geo at brief acceptance based on the brand's ICP. Tier-1 markets (NY, LA, SF, Chicago, Miami, Austin, Seattle, Boston) route differently from Tier-2 secondary metros. The qualification engine tags geo per view and excludes mismatches with reason code geo_excluded.
Yes. CSV/JSON export with per-view state, DMA, watch-completion, platform, language (English + Spanish), clipper attribution. AppsFlyer, Adjust, Branch reconciliation supported with US-state geo filter. Premium consumer brands correlate qualified watch-through against in-store walk-ins (Foursquare / Placer.ai) or e-commerce conversion (Shopify, Amazon US, retailer DTC).
Sandbox tier starts at $5K (14-day pilot routing across 2-3 Tier-1 metros). Performance retainer kicks in around $25K / month for multi-state distribution with state-level brand-safety variance. Tier-1 podcast network campaigns typically run $50K+ / month.
Yes. FTC disclosure applies to podcast clip distribution. SEC rules apply for any clip touching securities-promise framing (relevant for crypto + fintech). HIPAA applies for clips involving health claims. FORKOFF brand-safety policy enumerates these at brief acceptance and the qualification engine flags violations with reason codes before the view bills.
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Run a $500 sandbox.
14 days. Paid only on qualified views. Audit-ready ledger from day one.